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Sunday, May 19, 2013
Andrew T Reilley III is still waiting for you to join Twitter...
Sunday, May 5, 2013
Andrew T Reilley III is still waiting for you to join Twitter...
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Sunday, April 28, 2013
Andrew T Reilley III is still waiting for you to join Twitter...
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Saturday, April 20, 2013
Andrew T Reilley III sent you an invitation
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Monday, September 7, 2009
Paypal vs. Google Checkout
Someone needs to create a simple gateway that does digital downloads and donations.
Sent from my Verizon Wireless BlackBerry
Sent from my Verizon Wireless BlackBerry
Sunday, July 19, 2009
A Do-It-Yourself Website that SELLS
A Do-It-Yourself Website that SELLS
There are many great books and tools available to help you build a website yourself, but who will visit it? There are many great books and tools available to bring visitors to your site, but how do you convert these visitors into customers? Most people don’t have the answers to these questions and why should they? They are not web experts. The problem is that many web experts don’t know the answers either. The good news is that there are basic guidelines to follow to build a website that sells for you around the clock. Use them to save thousands building a site yourself, or use them to make sure the professional you hire provides the best product your money can buy.
Start With Your Objective
A website is the most powerful weapon in your marketing arsenal. Before you begin building it, you need to know exactly what the objective is. If you are selling candles, your objective is to persuade people to order candles. If you are a nonprofit, your objective may be to compel visitors to give. Your objective may simply be to get the visitor’s phone number or email address so you can contact them. In some cases you may have more than one objective. Just be sure to decide on your objective and ask your website visitor to respond on every web page you build. “Order Today for Free Shipping!” or “Contact Us Today For a Free Consultation!” are good examples.
Choosing Your Domain Name
Have you ever been caught without a business card or brochure? Your website is a “brochure” you can give out anywhere, anytime--especially over the telephone. For this reason you should do your best to avoid a domain name that requires an explanation every time you tell someone about it. Just imagine telling someone to go to your new website, Great-Toys4Kidz.com. “It’s ‘great toys for kids dot com’ but the ‘for’ is the number four and there is a hyphen between... and a ‘z’ instead...” You get the idea. You also want to avoid a domain name that is hard for most people to spell. Choose something that is easy to remember, easy to spell and requires no explanation. Buy your domain name from a website like YourDomainPick.com that will tell you which names are taken, which ones are available, and give you suggestions along the way. You can also build and host a website with email while you are there if you intend to do it yourself and they offer excellent, free support.
Building and Marketing Your Website
Building your website and getting visitors to come see it should be considered one project, not two. Almost everything about the creation of your website will affect how easy it is for people to find it. The name of the game can be summed up in one word: relevance. A search engine’s real customer is the searcher. If you went to Google, searched for “shoe store” and it displayed a list of restaurants, it would not take long before you stopped going to Google. The trick is to make Google (80% of the search market) and other search engines (20% is still a lot!) think you are the most relevant choice when someone searches for your goods and/or services. That means you need to put the words people use to find you on your website frequently without overdoing it.
Keep in mind that search engines look at each page of your website uniquely, so each page should be “optimized” separately for one or two search phrases that people might use when searching for your good/services. For example, if you sell work boots, make sure one page uses the words “work boots” repeatedly while a different page uses “steel-toe boots” throughout the page.
Face Your Client
Almost every website has an “About Us” page. It is usually the first page a web developer's client wants to discuss--not surprising since they know most about it. What they don’t know, however, is that this page does the least effective job of selling since consumers tend to visit information pages more infrequently than other pages. This is an example of “inward facing” information because it stresses features over benefits. Benefits sell, however, not features. Be sure to post primarily “client facing” information on your site--information that promotes the benefits of your products or services. “Our Boots Feature Excalibus Soles” is an example of “inward facing” information, while “Your feet will stop aching on our Excalibus Soles” is a perfect example of “client facing” information.
Summing Up
There are more things you ought to know if you intend to build a site yourself, but make no mistake--with the right information and tools, you can build a website that really works--often times better than the pros. If you are interested in learning more, please visit http://www.websitebuildingbook.com where you can find all the information you need. Here’s to your success!
Andrew Reilley
CEO, United WebWorks, Inc.
Author, Proven Solutions to Build a Website That Sells
Thursday, May 21, 2009
Search Marketing
Many thanks to the crew at Flyline, a professional search marketing firm. They have been as helpful to me in the last years as they have been to their many clients. If you want a website that is a top revenue earner 24/7, please consider Flyline and give them a call.
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